SEO - Is it just Spam?
Does my Site need SEO and is Google OK with it?
The process of SEO on a site is often seen as a series of tricks to try and fool search engines, such as Google, into showing a site in their search results. In reality it all depends on what you are doing and how you are doing it.
A lot of people will talke about Black Hat SEO and White Hat SEO and there is some truth in what they say. Here at TribeWeb we make sure that everything we do is simply to ensure the search engines can understand what the website is about and therefore give them good reason to move it up the rankings.
The following video was recently released by Google's Matt Cutts and it explains how Google views the subject of SEO.
About the Author
Dave Melia
Search Engine Optimisation
Having worked on e-commerce websites for over five years I have gained a good working knowledge of the requirements of effective Search Engine Optimisation. I have experience in the key requirements of keyword identification, optimising website architecture, link building, social marketing and optimisation of pay per click marketing such as Google AdWords.
I have worked on a variety of websites including very technical e-commerce websites, bespoke brochure sites and an online shop for an increasingly successful small business. In each case the level of targeted traffic has increased by up to three times the initial level, thus maximising the owners return on their investment. There is no type of website which cannot benefit from some level of SEO and in each case I enjoy the challenge of producing provable results.
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