Welcome to Our SEO Blog
Introduction to SEO
SEO stands for Search Engine Optimisation and in simple terms it is the art or skill of gaining higher rankings on search engines which ultimately will lead to increased traffic to your site. If your site is a shop it is the same as driving more people through the door of your store, the obvious benefit would therefore be more sales and increased profits.
SEO is a very varied and diverse discipline leverages the many different "on page" and "off page" factors which search engines such as Google, Yahoo and Bing take into account when returning results to users search queries. The skill is to ensure that you have done everything possible in order to ensure that your site is higher up the list than your competitors or other competing websites.
We will discuss the "on-site" and "off-site" factors in more detail in the coming posts, however, for now here are a very few examples (these are in no particular order and some are more weighted towards than others):
On Page Ranking Factors
- Keyword density
- Meta-tag data
- Internal linking
- Page load speed
Off Page Ranking Factors
- Quantity inbound links
- Quality of inbound links
- Diversity of inbound links
Please bookmark this Blog as we will be updating it regularly with news, views and insight into all things SEO.
- Tags: Search Engine Optimisation, SEO, SEO Blog
About the Author
Dave Melia
Search Engine Optimisation
Having worked on e-commerce websites for over five years I have gained a good working knowledge of the requirements of effective Search Engine Optimisation. I have experience in the key requirements of keyword identification, optimising website architecture, link building, social marketing and optimisation of pay per click marketing such as Google AdWords.
I have worked on a variety of websites including very technical e-commerce websites, bespoke brochure sites and an online shop for an increasingly successful small business. In each case the level of targeted traffic has increased by up to three times the initial level, thus maximising the owners return on their investment. There is no type of website which cannot benefit from some level of SEO and in each case I enjoy the challenge of producing provable results.
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